Shi-tori is just the beginning of Freshliving’s success. We are still learning from our customers to find new products to meet their needs which are change rapidly.
Besides fresh produce ecommerce business, we also have a technology development team who create new innovation for customers such as Skanhub, a new generation of customer loyalty platform that helps retailers or large brand owners to develop a better relationship with their own customers.
At Freshliving, we believe;

With more than 20 years of experience in the fresh produce industry, today we are ready to grow in a new path that has never been before.
Freshliving sees an opportunity to connect consumers to the fresh produce by leveraging technology. In 2020, we started selling products online, but our company was still unknown and customers were not familiar with ordering fresh produce online. So we transformed a truck into “Fresh Truck” and drove this vehicle with our fresh produce to customers focusing on those who live in gated community. We provided customers an opportunity to know us and try our products as well as learn more about how to order our products online.
We never stop learning from customers. After we met with many customers face to face, we found that Japanese sweet potato is a product that customers are interested, and we believed that it has a great opportunity to grow further. Therefore, we have studied and procured the best cultivation sites for Japanese sweet potato and started selling through online channels under the brand “Shi-tori.” “Shi-tori” comes from Japanese word meaning ‘moist’, which is a distinctive characteristic of baked Japanese sweet potatoes that we have selected for our customers. Now, we are confident that Shi-tori is one of the leading Japanese sweet potato brand in Thailand.